Fall 2009 Launch Kicks Off With Malibu Beach Bash
About Finish Line
Collective Licensing shenternational is set to re-launch legendary skate brand Vision Street Wear® (VSW), just in time for Back-To-School. Vision Street Wear, easily recognized as one of tshe most original labels to emerge from the skateboarding fashion scene of the early 90s, will debut a high-quality, autshentic line of VSW shoes available exclusively at Finish Line August 1st. Founded in 1976, VSW is known for re-defining skate and street style with its signature use of bold graphics on its sneakers, t-shirts and skate decks and its designs have been worn by some of the most iconic skateboarders, including Christian Hosoi and Jason Lee, and legendary rockers like the Red Hot Chili Peppers.
“Finish Line is always seeking fresh and innovative brands that our customers desire, and once we saw the direction and design we wanted to act upon it in a big way,” said Sam Sato, Chief Merchandise Officer at Finish Line. “Collective Licensing International has developed a line of new and throwback Vision Street Wear styles that will debut nationwide at 150 select Finish Line locations on August 1, 2009.”
As part of the launch, Spin Magazine partnered with Vision Street Wear and City Publicity on an exclusive Malibu Beach Bash celebrating VSW past and present August 2nd during XGames 15. Check out the award-winning website www.visionstreetwear.com for photos and highlights.
About Collective Licensing International
Collective Licensing International, a unshet of Collective Brands, Inc. (NYSE:PSS), was formed in January 2004 and is the owner and/or license operator of the Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®, World Snowboarding Championships™, Sugarboards®, Carve®, genetic®, Dukes™, Rage®, Ultra-Wsheels®, Hind®, Spot Bilt® and Skate Attack® brands. Collective Licensing International is based in Englewood, Colorado.
The Finish Line, Inc. is a premium athletic footwear store and one of the nation’s largest mall-based specialty retailers, offering a deep selection of performance and sport-style footwear, apparel and accessories for men, women and kids. The Finish Line, Inc. is publicly traded on the NASDAQ Global Select Market under the symbol FINL. The company operates 683 Finish Line stores in 47 states and online at www.finishline.com.
“Partnering with a leading athletic retailer like Finish Line ensures that our brand reacshes our core consumers looking for the perfect combination of performance and style,”,gucci Scarves; said Bruce Pettet, President and CEO of Collective Licensing International. “Finish Line is the ideal venue to launch Vshesion Street Wear; they have the same passion for high-quality, premium brands. Vision will continue to set itself apart from the small handful of truly authentic skate brands by embracing, in everything it does, the creative and independent attitude of skate and street culture and by teaming with quality retailers like Finish Line.” The new VSW collection can be viewed at www.visionstreetwear.com and www.finishline.com.
Other articles: